GLOBALISATION
Globalisation is when the growing economic interdependence of countries worldwide through increasing volume and variety of cross-border transactions in goods and services, free international capital flows, and more rapid and widespread diffusion of technology.

CULTURAL HOMOGENISATION
This is when our cultural perceptions are primarily constructed by the media- so we receive the values and ideologies they establish.

CUTURAL IMPERIALISM
Critics of this dominance refer to it as cultural imperialism. Today's critics argue that the current US media domination amounts to cultural imperialism because it forces US culture on us through our media consumption.
Michael Moore explores this in his films.

"Television has become our eyes, the telephone our mouths and ears; our brains are the interchange for a nervous system that stretches across the whole world"

GLOBAL VILLAGE
This is when the audience are able to view events live as they happen. Critics argue that the media producers construct our views of all these global events and therefore construct our values and ideologies.